The Greenup! popup shop, opened on March 27, 2010, is a joint effort of Terracycle, the Fashion Center Business Improvement District, the Port Authority of NY and NJ, and the Times Square Alliance.

We honored the 40th anniversary of Earth Day with an exhibition area and boutique shop featuring some of New York’s finest green design and fashion. The shop showcased a wide range of green products and services and host exciting weekly events - including eco-friendly film screenings, lectures, and DIY events. You can see some pictures of the shop here and photos from one of our events here.

1% of every purchase was donated to Riverkeeper, via 1% For The Planet.

We thank each and every one of you who visited and supported the Green Up Shop! We might pop up again soon in your neighborhood. Check back at this website or join our mailing list for updates. In the meantime, you can find many of our vendors online. Happy Green Up Shopping!